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Jon Einarsson, M.D.
Founder & Board Member
OUR STORY
Born in the
operating room.
Founded by gynecologic surgeon and past president of AAGL Jon Einarsson, M.D., Freyja turns firsthand surgical experience into thoughtfully designed tools for minimally invasive surgery.
Freyja at a glance
2017
Founded
18M
Raised
3
FDA 510(K)
clearances
4
Devices in
pipeline
30
Patents granted
Rooted in women's health.
Designed to reach further.
We begin in women's health, where decades of neglect and stagnation have limited innovation and left an immense opportunity for impactful solutions.
Our devices aim to meet these needs and extend into broader surgical fields, reshaping standards for years to come.
Our mission takes shape with our flagship product, VereSee™.
WHERE WE BEGIN
Revolutionizing Abdominal Entry and Mini Laparoscopy
Mini Laparoscope with VisualEntry™ System
CLINICAL PERSPECTIVE
Why visualization & size matter.
FROM CONTEMPORARY OB/GYN
Laparoscopic
Abdominal Entry
A clinical perspective on abdominal entry.
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Annually, over 15 million laparoscopic procedures are performed globally, a testament to its ubiquity and surgical maturity, yet abdominal entry remains the most dangerous part of any laparoscopic procedure.
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3
2
OUR FLAGSHIP TECHNOLOGY
Mini Laparoscope with VisualEntry™ System
Visualization
from the start.
The world’s first 2 mm laparoscope with VisualEntry™ technology provides direct visualization during abdominal entry and enables continued visualization beyond entry when appropriate.
See
Scope
Direct visualization during entry
Continued visualization when appropriate
Integrate
Designed for existing surgical set-ups
OUR APPROACH
Clinical insight
Purposeful innovation
Grounded in firsthand
surgical experience.
Thoughtful tools developed
around clinical needs.
Designed to give clinicians
greater clarity and control.
Greater precision & control
OUR TEAM
Medtech leaders, startup veterans, and medical advisors united by ashared purpose.
Experience behind the innovation.
Rob Binny
Board Member
Jon Einarrson, M.D.
Founder & Board Member
Mike MacKinnon
CEO & Board Member
Kim Bridges Rodriguez
Executive Chair of the Board
Ron Adams
CTO
Ryan Goff
VP of Operations & Product Development
Jesscia Schenck
VP of Operations & Product Development
Eric Fratturra
Director of Product Development & Innovation
Tyler Holcomb
VP of Sales &b Marketing
MEDICAL ADVISORS
Guided by physicians who bring firsthand surgical experience to the tools we create.
Clinical insight
behind the innovation.
Gaby Moawad, MD
Founder & Medical Advisor
Jessica Shepherd, MD
Medical Advisor
Pietro E. Bortoletto, MD, MSC
Medical Advisor
Alexander W. Peters, MD, MPH
VP of Operations & Product Medical Advisor
Medical Advisor
LATEST NEWS
August, 18 206
Freyja Announces FDA 510(k) Clearance of next gen Mini Laparoscope w VisualEntry™ System
June,26 2024
Freyja HealthCare's VereSee™ Device Receives 510(k) Clearance
May, 8 2024
VereSee receives
FDA 510(k) clearance
Moving Freyja
forward.
MEDICAL ADVISORS
See what's possible.
Connect with the Freyja team
