

From firsthand surgical insight,
built to advance minimally
invasive surgery.
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Jon Einarsson, M.D.
Founder & Board Member
Deep clinical experience.
Purposeful innovation.
ABOUT FRYEJA
OUR STORY
Born in the
operating room.
Freyja Healthcare was founded from the firsthand clinical experience of Jon Einarsson, M.D., a gynecologic surgeon, educator, and longtime leader in minimally invasive surgery. As Founding Director of Minimally Invasive Gynecologic Surgery at Brigham and Women’s Hospital, Professor at Harvard Medical School, and Past President of AAGL, he spent decades identifying opportunities to improve surgical tools. Those experiences inspired him to develop technologies designed to make procedures more efficient, less invasive, and better aligned with the needs of physicians and patients.
Today, Freyja builds on that vision with a guiding principle: meaningful innovation starts with a deep understanding of clinical care. By combining surgical insight with purposeful design, we are developing innovative solutions intended to enhance precision and control, improve patient care, and address important unmet clinical needs.
Clinical insight
Grounded in firsthand
surgical experience.
Purposeful design
Thoughtful tools developed
around clinical needs.
Designed to give clinicians
greater clarity and control.
Precision & visualization
OUR APPROACH
Rooted in women's health.
Designed to reach further.
We begin in women's health, where decades of neglect and stagnation have limited innovation and left an immense opportunity for impactful solutions.
Our devices aim to meet these needs and extend into broader surgical fields, reshaping standards for years to come.
Our mission takes shape with our flagship product, VereSee™.
WHERE WE BEGIN

01
Less invasive devices
Our products minimize tissue disruption through smaller or incision-free access
02
Meaningful impact
We strive to create solutions that directly improve patient outcomes and elevate standards of care.
03
Lower healthcare cost
Our technology is designed to reduce healthcare costs by supporting safer procedures, integrating with existing equipment, and pairing single-use components with reusable technology.
OUR TEAM
Medtech leaders, startup veterans, and medical advisors united by shared purpose.
Experience behind the innovation.
Rob Binny
Board Member
Jon Einarrson, M.D.
Founder & Board Member
Mike MacKinnon
CEO & Board Member
Kim Bridges Rodriguez
Executive Chair of the Board
Ron Adams
CTO
Ryan Goff, PHD
VP of Operations & Product Development
Jesscia Schenck
VP of Operations & Product Development
Eric Fratturra
Director of Product Development & Innovation
Tyler Holcomb
VP of Sales & Marketing
Freyja at a glance
2017
Founded
18M
Raised
3
FDA 510(K)
clearances
4
Devices in
pipeline
30
Patents granted
MEDICAL ADVISORS
Guided by physicians who bring firsthand surgical experience to the tools we create.
Clinical insight
behind the innovation.
Gaby Moawad, MD
Founder & Medical Advisor
Jessica Shepherd, MD
Medical Advisor
Pietro E. Bortoletto, MD
Medical Advisor
Alexander W. Peters, MD
Medical Advisor
Medical Advisor
LATEST NEWS
August 18, 2026
Freyja Announces FDA 510(k) Clearance of next gen Mini Laparoscope w VisualEntry™ System
June 26, 2024
Freyja HealthCare's VereSee™ Device Receives 510(k) Clearance
May 8, 2024
VereSee receives
FDA 510(k) clearance
Moving Freyja
forward.
MEDICAL ADVISORS
See what's possible.
Connect with the Freyja team
MEDICAL ADVISORS
See what's possible.
Connect with the Freyja team



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