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From firsthand surgical insight,

built to advance minimally

invasive surgery.

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Jon Einarsson, M.D. 

Founder & Board Member

Deep clinical experience. 
Purposeful innovation.

ABOUT FRYEJA

OUR STORY

Born in the
operating room.

Freyja Healthcare was founded from the firsthand clinical experience of Jon Einarsson, M.D., a gynecologic surgeon, educator, and longtime leader in minimally invasive surgery. As Founding Director of Minimally Invasive Gynecologic Surgery at Brigham and Women’s Hospital, Professor at Harvard Medical School, and Past President of AAGL, he spent decades identifying opportunities to improve surgical tools. Those experiences inspired him to develop technologies designed to make procedures more efficient, less invasive, and better aligned with the needs of physicians and patients.

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Today, Freyja builds on that vision with a guiding principle: meaningful innovation starts with a deep understanding of clinical care. By combining surgical insight with purposeful design, we are developing innovative solutions intended to enhance precision and control, improve patient care, and address important unmet clinical needs.

Clinical insight

Grounded in firsthand

surgical experience.

Purposeful design

Thoughtful tools developed

around clinical needs.

Designed to give clinicians

greater clarity and control.

Precision & visualization

OUR APPROACH 

Rooted in women's health.
Designed to reach further.

We begin in women's health, where decades of neglect and stagnation have limited innovation and left an immense opportunity for impactful solutions.


Our devices aim to meet these needs and extend into broader surgical fields, reshaping standards for years to come.

Our mission takes shape with our flagship product, VereSee™.

WHERE WE BEGIN

OUR MISSION

Clinical insight.
Purposeful Innovation.
Greater precision & control.

We transform clinical insight into purposeful innovation, developing less invasive surgical tools that give clinicians greater precision and control to deliver better patient care

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01

Less invasive devices

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Our products minimize tissue disruption through smaller or incision-free access

02

Meaningful impact

We strive to create solutions that directly improve patient outcomes and elevate standards of care.

03

Lower healthcare cost

Our technology is designed to reduce healthcare costs by supporting safer procedures, integrating with existing equipment, and pairing single-use components with reusable technology.

OUR TEAM

Medtech leaders, startup veterans, and medical advisors united by shared purpose.

Experience behind the innovation.

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Rob Binny

Board Member

Jon Einarrson, M.D.

Founder & Board Member

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Mike MacKinnon

CEO & Board Member

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Kim Bridges Rodriguez

Executive Chair of the Board

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Ron Adams

CTO

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Ryan Goff, PHD

VP of Operations &  Product Development

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Jesscia Schenck

VP of Operations &  Product Development

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Eric Fratturra 

Director of Product Development & Innovation

Tyler Holcomb

VP of Sales & Marketing

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Freyja        at a glance

2017

Founded 

18M

Raised

3

FDA 510(K)

clearances

4

Devices in

pipeline

30

Patents granted

MEDICAL ADVISORS

Guided by physicians who bring firsthand surgical experience to the tools we create.

Clinical insight
behind the innovation.

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Gaby Moawad, MD

Founder & Medical Advisor

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Jessica Shepherd, MD

Medical Advisor

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Pietro E. Bortoletto, MD

Medical Advisor

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Alexander W. Peters, MD

Medical Advisor

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Steve S Rothenberg, MD

Medical Advisor

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LATEST NEWS

August 18, 2026

Freyja Announces FDA 510(k) Clearance of next gen Mini Laparoscope w VisualEntry™ System

June 26, 2024

Freyja HealthCare's VereSee™ Device Receives 510(k) Clearance

May 8, 2024

VereSee receives
FDA 510(k) clearance

Moving Freyja
forward.

MEDICAL ADVISORS

See what's possible.

Connect with the Freyja team

MEDICAL ADVISORS

See what's possible.

Connect with the Freyja team

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  2026 Freyja Healthcare, LLC

00282-ADV Rev D Release Date 20261023

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